BMW 528I Service Manual download pdf (Page 14)

What is a BMW made of?

Equal parts precision, innovation and independence.

Many other automotive brands offer powerful engines, advanced electronics and luxurious appointments.

So why does BMW continue to stir the blood and the imaginations of automotive enthusiasts worldwide?

How can a relatively small automotive company remain America’s number-one choice in luxury autos

year after year? Consistently produce one award-winner after another, decade after decade? And remain

the benchmark that all others continually aspire to?

This feat is possible only by an independent company where ideas are everything. At BMW, we answer

to no parent corporation. Our designers and engineers have the freedom to explore the most inventive

thinking, unencumbered by layers of management urging them to compromise. Working together from

the birth of a concept to its appearance in BMW showrooms, they are free to pursue their goal: to make

sure great ideas live on to become Ultimate Driving Machines.

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BMW 528I Service Manual Page 14